One of the main questions I get is: “What is SEO?”
SEO, or Search Engine Optimization, means different things to different people, but a very simple definition is that SEO is the tuning of your website to be visible to the search engines. This will allow your site to come up more frequently in the “SERPs” or Search Engine Results Pages.
If your site is not ranking in Google or other search engines, one of the first things to look at is the technical set up of your site. I can do some digital forensics to determine why Google isn’t ranking your site and what can be done to improve your rankings.
There are many factors that go into ranking your site. I have SEO software that can help me decipher some of your websites issues and get you on the right track. Many times it is one small detail that makes a very large difference in how your site is viewed by the major search engines. There are several facets to SEO, so we attempt to approach this from a holistic view of the site meaning the on-site factors and the off-site factors that Google and the other Search Engines like Bing and Yahoo use when considering how to rank your site for a given search term.