One of the main questions I get is:  “What is SEO?”

SEO, or Search Engine Optimization, means different things to different people, but a very simple definition is that SEO is the tuning of your website to be visible to the search engines.  This will allow your site to come up more frequently in the “SERPs” or Search Engine Results Pages.

If your site is not ranking in Google or other search engines, one of the first things to look at is the technical set up of your site.  I can do some digital forensics to determine why Google isn’t ranking your site and what can be done to improve your rankings.

There are many factors that go into ranking your site.  I have SEO software that can help me decipher some of your websites issues and get you on the right track.  Many times it is one small detail that makes a very large difference in how your site is viewed by the major search engines.  There are several facets to SEO, so we attempt to approach this from a holistic view of the site meaning the on-site factors and the off-site factors that Google and the other Search Engines like Bing and Yahoo use when considering how to rank your site for a given search term.

What does Technical SEO involve?
  1. Site Architecture and Navigation: The architecture of a website plays a critical role in its technical SEO. A well-organized site structure with clear navigation and interlinking between pages helps search engines crawl and index the site more efficiently. The site architecture should be designed with the user in mind to provide a smooth and seamless experience. Properly structured URLs with descriptive and concise names can also help search engines understand the content of the page.

  2. On-page Optimization: On-page optimization refers to the factors that affect the individual pages on the website. This includes elements such as title tags, meta descriptions, header tags, and content optimization. These elements should be optimized for the relevant keywords and phrases to help search engines understand the content of the page. Proper use of schema markup can also enhance the visibility of the page in search results by providing additional information to search engines.

  3. Technical Performance: Technical performance is a crucial factor in technical SEO. This includes factors such as page load speed, mobile responsiveness, and website security. A website that loads quickly and is optimized for mobile devices will provide a better user experience, which in turn can improve search engine rankings. Websites that are secure with HTTPS encryption are favored by search engines and can rank higher in search results. Technical performance should be regularly monitored and improved to ensure that the website is optimized for search engine crawlers and users alike.