Ratings and reviews are very important to almost any business – doctors, lawyers and restaurants certainly benefit from ratings and reviews to help other consumers make a decision.  Google also uses these reviews to help rank your site.

SEM by Design has a strategy

First you need to ensure the infrastructure is there, both on your site and off.  Off site, we ensure that your Google Business Profile is claimed, and complete for each of your locations.

star rating example

Once claimed and optimized, the Google Business Profile is an important tool in lead generation and client acquisition. Great reviews help seal the deal for consumers. The strategy for gaining more and better reviews is important. I like to look at where asking for a review makes sense in your sales process. It’s generally better to catch a client or customer directly after you have completed your services. If the customer is unhappy, you have a chance to address their issues immediately. If they are happy, they can be directed to Google, the BBB or any number of other places that take customer reviews.

The most important action is that you ask for a review!

SEMbyDesign has a copy of 8 Simple Steps To Get More Exposure From Google waiting for you!