Search engine optimization is one of the most effective marketing strategies. In fact, 14 million small businesses in the U.S. invest in SEO because they know it has major marketing value. But there are some SEO mistakes that small businesses make when they’re just starting out in SEO marketing. These mistakes can kill your ROI …
How to Use Google My Business to Attract New Customers
In the digital age, your business needs to do everything it can to stand out. After all, Google receives over 63,000 searches every second. How can you make sure that new customers find you online? One good way is to claim your Google My Business listing. In today’s post, we’ll answer some common questions about …
Reputation Management – Where to start
Managing your online reputation is important to your business. How you respond to reviews and gain new ones is critical to gaining new customers.
Facets of online marketing
Thanks to the Internet and smartphones, it’s easier than ever for your business to reach customers. People from all over the world can find your services or products with just a few strokes of a keyboard. But reaching these customers online presents unique marketing challenges. Maybe you’re new to the world of online marketing, or …
Consistency matters in your online citations – here’s why.
The internet has changed the business world forever in every imaginable way, both for better and worse. This change is especially noticeable in the way the world finds your business. Before we had instant answers from internet searches, the phone book’s yellow pages were the main resource for business listings. If this information was updated …