Google PageSpeed Insights is a performance auditing tool developed by Google to help web developers identify areas of their websites that need optimization. The tool assigns a score out of 100 to each website, based on several factors including performance, accessibility, SEO, and best practices.

Improving the Google PageSpeed Insights performance score can have significant benefits for a website, including:

  1. Faster website load times: A higher performance score means that the website will load faster, which can improve the user experience and reduce bounce rates. A website that loads quickly is also more likely to rank higher in search engine results.
  2. Improved user engagement: Faster website load times and a better user experience can lead to increased user engagement and longer session durations, which can translate into higher conversion rates and increased revenue.
  3. Improved SEO: Google considers website performance as one of the factors when ranking websites. A higher performance score can improve a website’s SEO and lead to better search engine rankings.
  4. Reduced bounce rates: A website that loads quickly and provides a good user experience is less likely to have high bounce rates, where users leave the website after viewing only one page.
  5. Improved accessibility: Google PageSpeed Insights also measures a website’s accessibility, and a higher score means that the website is more accessible to users with disabilities, which can help to increase the reach of the website.

In summary, improving the Google PageSpeed Insights performance score can result in faster website load times, improved user engagement, better SEO, reduced bounce rates, and improved accessibility, all of which can have a positive impact on a website’s traffic, engagement, and revenue.

Improving the Performance score from 26 to 92 caused a slight reduction in the SEO score from 89 to 86, however it’s still a net positive outcome for the website. While a high SEO score is important, it’s not the only factor that determines a website’s success. The benefits of improving the Performance score outweigh the slight reduction in the SEO score because a higher Performance score will lead to faster load times, improved user engagement, and reduced bounce rates, all of which are important factors for the success of a website.

It’s also worth noting that the scores provided by Google PageSpeed Insights are not absolute values, but rather relative indicators of how well a website performs in various areas. Therefore, a slight variation in one score should not be a cause for concern as long as the overall trend is positive.

It’s important to keep in mind that optimizing a website for performance is an ongoing process, and the goal should be to continuously improve all aspects of a website’s performance, including SEO. By prioritizing improvements in Performance and other areas identified by Google PageSpeed Insights, a website can achieve long-term success and growth.

Pre-optimization baseline

Post-optimized speed score