Video advertising is a powerful tool in the digital marketing arsenal, offering a dynamic way to reach and engage your audience. If you’re a small business owner feeling lost in the sea of digital marketing options, quick to grasp that video content might just be the lighthouse you need.

SEM by Design specializes in navigating the complex world of digital advertising, helping businesses like yours stand out. We understand that it’s not just about visibility; it’s about making meaningful connections with your audience through well-crafted video content.

By focusing on video advertising, you can create memorable, engaging ads that resonate with your audience, telling your brand’s story in a way that static text and images cannot. Whether it’s showcasing your product in action or sharing customer testimonials, video ads provide a platform to highlight what makes your business unique.

Video ads offer a high engagement rate, improved brand recall, and the ability to convey complex information in an easily digestible format. This infographic shows a quick comparison of engagement rates between traditional display ads and video ads, emphasizing the higher interaction and conversation rates driven by video content. - video advertising infographic comparison-2-items-casual

The most successful video ads are those that are tailored to your brand’s goals, crafted to capture attention quickly, and optimized for the platforms where your potential customers spend their time. With the guidance of SEM by Design, dive into video advertising to connect with your audience in a meaningful way.

What is Video Advertising?

Video advertising is a powerful tool for brands to connect with their audience. It’s like the billboards and TV commercials of the internet world but much smarter and more engaging. Let’s break it down into simple parts to understand it better.

Online Display

Imagine you’re walking through a digital mall. Online display ads are the posters and digital screens you see. But instead of just a picture or text, some of these screens play videos. That’s video advertising in the context of online display. It’s designed to catch your eye and make you want to learn more.

Promotional Content

This is the heart of video advertising. Promotional content is a video specifically made to tell you about a product, service, or brand. It’s like a mini-movie or a short story that aims to get you interested in what’s being sold. The best ones tell a compelling story that connects with you on a personal level.

Streaming Content

Ever watch a show online and see ads before or during the video? That’s video advertising in streaming content. Platforms like YouTube are famous for this. You might be watching a cooking tutorial, and before the video starts, an ad for a new cooking gadget plays. This is a direct way for brands to reach people who are already interested in related topics.

YouTube Ads

Speaking of YouTube, it’s a giant in video advertising. YouTube ads can appear before a video (pre-roll), during the video (mid-roll), or even as a banner on the video while it plays. They’re a popular choice for advertisers because YouTube gets a lot of traffic, and ads can be targeted to very specific groups of viewers.

Social Media Video Ads

Social media platforms like Facebook, Instagram, and TikTok have their own version of video advertising. These social media video ads blend into your feed, looking like regular posts but are actually promotional. They can be especially effective because they’re placed in an environment where you’re already engaged and interacting with content.

By understanding these different aspects of video advertising, businesses can create more effective marketing strategies. Whether it’s a short, snappy ad on TikTok or a detailed product demonstration on YouTube, video advertising offers a dynamic way to share your message. And with SEM by Design’s expertise, navigating this world becomes a lot easier, ensuring that your video ads not only reach but resonate with your target audience.

Now, let’s explore the benefits of incorporating video advertising into your marketing strategy.

Benefits of Video Advertising


Video ads are like magnets. They draw people in. When someone watches a video, they’re more likely to stay tuned. Why? Because videos can be fun, emotional, informative, or all three. This means people pay more attention to video ads than, say, a text ad.

Brand Awareness

Imagine someone scrolling on their phone, and they see a video ad for your brand. Even if they don’t watch the whole thing, they’ve seen your logo, your product, or maybe heard your brand name. That’s brand awareness. It’s like planting a seed in their mind that grows over time.

Lead Nurturing

Videos can guide potential customers through their journey with your brand. From learning about your product to deciding to buy, video ads can offer the right information at the right time. It’s like having a conversation where you gently lead them along, without pushing too hard.

Sales Increase

Here’s a fact: people buy from brands they know and trust. Video ads can help build that trust by showing your product in action or sharing customer testimonials. When people trust your brand, they’re more likely to make a purchase. It’s as simple as that.


Investing in video advertising can give you a great return. Yes, making videos might cost some money, but remember the magnet effect? Because video ads engage people, they’re more likely to lead to sales. And more sales mean a better return on your investment.

Audience Recall

Think about the last video ad that made you laugh or maybe even tear up a bit. Chances are, you remember the brand or the product it was about. That’s the power of video advertising. It can leave a lasting impression that makes your brand memorable.

By tapping into the power of video advertising, you can engage your audience, boost brand awareness, nurture leads, increase sales, improve ROI, and ensure your brand is remembered. With SEM by Design’s expertise, diving into video advertising becomes an exciting journey towards achieving your marketing goals and connecting with your audience on a deeper level. Let’s move on to understanding the different types of video advertising to see how you can leverage this powerful tool in your marketing strategy.

Types of Video Advertising

Diving into video advertising, you’ll find a variety of formats at your disposal. Each type has its unique strengths and can be used in different ways to reach your audience. Let’s break them down:

In-stream Ads

Imagine you’re watching a video on YouTube or scrolling through Facebook and a video ad starts playing. That’s an in-stream ad. These ads can play before (pre-roll), during (mid-roll), or after (post-roll) a video. They’re like the commercials you see on TV but online. The cool part? Some can be skipped after a few seconds, while others are short and sweet, lasting just 6 seconds, ensuring your message is seen without annoying your audience.

Outstream Ads

Now picture this: You’re reading an article on your favorite news site, and as you scroll, a video ad starts playing right there in the text. That’s an outstream ad. They don’t need a parent video to latch onto; they live within web content, expanding and playing as you come across them. Outstream ads are a gentle nudge, not a disruption, making them a polite way to catch attention.

Native Video Ads

These are the chameleons of video ads. Native video ads match the look and feel of the platform they’re on, whether it’s a social media feed or a news website. They blend in, offering a seamless viewing experience. The key here is not to disrupt but to add value, making the viewer feel like they’re not watching an ad at all.

Shoppable Video Ads

Ever seen a video ad and wished you could click on a product and buy it right then and there? Shoppable video ads make that dream a reality. These ads allow viewers to interact with the video, clicking on products to learn more or make a purchase on the spot. It’s a direct line from discovery to action, shortening the buyer’s journey.

Video Search

When you type a query into a search engine, you’re not just seeing text results anymore. Video ads can now pop up in search results, too. This means your video ad could be the first thing a potential customer sees when they’re looking for products or services like yours. It’s a powerful way to use intent-based marketing to connect with your audience.

Display vs. Video

Lastly, it’s crucial to understand the difference between traditional display ads and video ads. Display ads are static images or GIFs that sit on a webpage, while video ads are dynamic, telling a story through motion and sound. Video ads can capture attention in ways that display ads simply can’t, offering a richer, more engaging experience.

By incorporating these types of video advertising into your strategy, you can create a diverse campaign that reaches your audience in multiple ways. Whether you’re aiming for a hard-hitting impact with in-stream ads, a subtle nudge with outstream, or an immersive experience with shoppable ads, there’s a format that fits your goals. With SEM by Design’s guidance, harnessing the power of video advertising becomes not just a possibility, but a game-changer for your brand.

Now that we’ve explored the types of video advertising, let’s delve into the current trends shaping the video advertising landscape and how they can influence your strategy.

Current Trends in Video Advertising

The world of video advertising is always on the move. Knowing the latest trends can help you stay ahead. Here’s what’s hot right now:

Short-form content

People are busy. They want quick, engaging content that gets to the point fast. Videos that are short and sweet are winning the race. Think of platforms like TikTok or Instagram Stories. They have trained viewers to consume content in bite-sized pieces. This doesn’t mean long-form content is dead. It just means there’s a growing appetite for videos that can make an impact in less time.

Mobile viewership

More than ever, people are watching videos on their phones. This means your video ads need to look good on a small screen and load quickly. Mobile optimization is not just a nice-to-have; it’s a must. Videos that are easy to watch on mobile tend to get more views and engagement.

In-house production

Creating video content is getting easier and more affordable. Many businesses are bringing video production in-house. This allows for more control and faster turnaround times. It’s about being agile and being able to produce relevant content quickly.

Repurposing content

Not every video ad needs to be made from scratch. Many smart marketers are taking existing content and giving it a new life. For example, a popular blog post can be turned into a video. This approach saves time and money and keeps your message consistent across different formats.

Programmatic advertising

This is about using AI to buy ad space in real-time. It helps get your video ads in front of the right people at the right time. Programmatic advertising is efficient and can lead to better results with less waste.

Video Advertising Trends - video advertising

In summary, staying on top of trends like short-form content, mobile-first design, in-house production, content repurposing, and programmatic advertising can make a big difference in your video advertising efforts. Keep these trends in mind to create video ads that not only look great but also resonate with your audience and drive results.

Next, let’s dive into how to create effective video ads that capture attention and compel action.

How to Create Effective Video Ads

Creating effective video ads doesn’t have to be a mystery. By focusing on a few key areas, you can craft ads that not only grab attention but also drive your audience to take action. Let’s break it down into simple steps:

Know Your Target Audience

Before you hit the record button, take a step back and think about who you’re trying to reach. Understanding your target audience is crucial. Ask yourself:

This knowledge will guide you in creating content that resonates, making your video advertising efforts more effective.

Embrace the Power of Storytelling

A good story does more than just entertain; it connects on an emotional level. Your video should tell a story that’s relatable and aligns with your brand values. People may forget what you said, but they’ll remember how you made them feel. So, weave a narrative that sticks.

Grab Attention Fast

Attention spans are short. You have just a few seconds to make an impression. Make sure your video:

This approach helps ensure that even if viewers don’t watch the whole video, they’ve seen enough to remember you.

Optimize for Mobile Viewing

With more people watching videos on their phones, mobile optimization is non-negotiable. Your videos should:

Include a Clear Call to Action (CTA)

What do you want viewers to do after watching your video? Whether it’s visiting your website, signing up for a newsletter, or making a purchase, your CTA should be:

Choose the Right Video Ad Platforms

Not all platforms are created equal. Where does your target audience hang out? Is it YouTube, Facebook, Instagram, or somewhere else? Tailor your video content to fit the platform and its audience. What works on one platform may not work on another, so adjust your strategy accordingly.

By focusing on these key areas, you can create video ads that not only look good but also resonate with your audience and drive action. The goal is to connect, engage, and convert. With a bit of creativity and strategic planning, your video ads can achieve just that.

Next, we’ll explore how to measure the success of your video advertising efforts to ensure you’re getting the most out of your campaigns.

Measuring Success in Video Advertising

Measuring the success of video advertising is like finding the right pieces for a puzzle. Each piece, from view counts to demographic data, tells a part of the story. Let’s break down these pieces to see the complete picture.

View Count: The First Glance

View count is the simplest measure of success. It tells you how many times people have watched your video. Think of it as a first impression. A high view count means your video is getting noticed. But, it’s just the beginning.

Engagement Metrics: The Deep Dive

Engagement metrics go beyond the first glance. They include likes, shares, comments, and how long people watch your video. This is where you see if people are not just noticing but caring about your video. It’s like having a conversation. The more engaged your audience is, the more they’re talking with you, not just listening.

Conversion Metrics: The Action Takers

Conversion metrics are about action. They measure if viewers do what you want them to do after watching your video. This could be visiting your website, signing up for a newsletter, or making a purchase. It’s like inviting someone to a party and seeing who actually comes.

ROI: The Bottom Line

Return on Investment (ROI) is the big picture. It measures if the money you spend on video advertising is paying off. A positive ROI means you’re earning more from your video ads than what you’re spending on them. It’s like investing in a garden. You want to harvest more than what you plant.

Brand Awareness: The Ripple Effect

Brand awareness is about recognition and recall. It measures if more people know about your brand after seeing your video. This can be tracked through surveys or increases in search volume for your brand. It’s the ripple effect of your video. You throw a stone (your video) into a pond (the market), and the ripples (brand awareness) spread out.

Demographic Data: The Who

Demographic data tells you who is watching your video. This includes age, gender, location, and more. It’s like knowing your audience at a party. By understanding who they are, you can tailor your message and make sure your video reaches the right people.

Putting It All Together

Measuring the success of video advertising isn’t just about looking at one metric. It’s about looking at all of them together. Each metric offers a unique insight, and together, they tell the full story of your video’s impact. By focusing on view counts, engagement, conversions, ROI, brand awareness, and demographic data, you can understand not just if your video is successful, but why.

What works for one video may not work for another. Keep testing, measuring, and adjusting your strategy to find what works best for your brand. With the right approach, video advertising can be a powerful tool to connect with your audience and drive results.

Next, we’ll answer some frequently asked questions about video advertising to help you refine your strategy further.

Frequently Asked Questions about Video Advertising

Navigating video advertising can sometimes feel like trying to solve a puzzle. But don’t worry, we’re here to help make sense of it all. Let’s dive into some of the most common questions marketers have.

What is the best way to measure the success of a video ad campaign?

Measuring the success of a video ad campaign isn’t just about counting views. It’s about understanding the impact those views have on your business goals. Here are a few key metrics to keep an eye on:

By focusing on these metrics, you can get a comprehensive view of your video ad campaign’s performance.

How can businesses ensure their video ads are mobile-friendly?

With more and more people watching videos on their phones, making your video ads mobile-friendly is crucial. Here are some tips to keep in mind:

By following these guidelines, you can create video ads that resonate with the mobile audience.

What are the key differences between in-stream and outstream video ads?

In-stream and outstream video ads serve different purposes and appear in different contexts. Here’s a quick breakdown:

Understanding these differences can help you choose the right type of ad for your campaign goals, whether you’re aiming for higher engagement or broader reach.

As we’ve explored these frequently asked questions, it’s clear that success in video advertising comes down to knowing your audience, choosing the right metrics to measure, and creating content that’s optimized for how and where it’ll be viewed. Keep these tips in mind, and you’ll be well on your way to making video ads that not only capture attention but also drive real results.


In the journey through Video Advertising 101, we’ve unpacked the nuts and bolts of what makes video advertising tick. From understanding what video advertising is, to diving deep into its benefits and navigating through the types and trends, we’ve covered the essential ground to help you get started or enhance your existing efforts.

Video advertising is not just about creating content; it’s about creating connections. These connections bridge the gap between a brand and its audience, turning viewers into customers, and customers into loyal fans. The effectiveness of video advertising lies in its ability to engage, inform, and inspire action through a combination of visuals, sound, and storytelling.

At SEM by Design, we believe that video advertising is a pivotal tool in the digital marketing arsenal. It’s not just about being seen; it’s about being remembered and making an impact. Whether it’s through in-stream ads that capture attention before a video, or shoppable video ads that make buying a breeze, the goal is to make every second count.

The digital landscape is changing, and so are the ways we connect with our audience. Mobile viewership continues to rise, short-form content is king, and the push towards personalization is stronger than ever. Keeping a finger on the pulse of these trends will ensure your video advertising efforts remain effective and engaging.

As we wrap up, let’s reiterate a few key takeaways:

At SEM by Design, we’re here to help you navigate the complexities of video advertising and develop multi-channel marketing strategies that engage and convert. Let’s create video advertising campaigns that not only look great but also deliver measurable results.

Video advertising is powerful. When done right, it can transform the way you connect with your audience and drive your business forward. Let’s make every frame count.