In the digital age, your business needs to do everything it can to stand out. After all, Google receives over 63,000 searches every second. How can you make sure that new customers find you online? One good way is to claim your Google Business Profile listing. In today’s post, we’ll answer some common questions about GMB and discuss why this simple step can do wonders for your local SEO results.
What is Google Business Profile?
This is a free tool, provided by Google, that can allow you to have more control over how your business shows up in search results. Using this tool can provide valuable information in a faster fashion that can grab a user’s attention right away. When you fill out the fields within the tool, you can instantly tell users your business hours, your location, and other pertinent facts that can convince users to choose your products and services over those of your competition.
What are the benefits of GMB?
One of the main reasons to claim your GMB listing is the heightened visibility. You’ll increase your chances of appearing in a local map pack (which is featured more prominently in search results to illustrate relevant local listings) or displaying your business information in a knowledge panel. Both of these types of results have increased real estate in Google search results, meaning your business will have a higher profile and could be seen as more of an authority. You can also optimize your GMB listing so that people searching for businesses with specific features (like free WiFi, for example) will find you more easily. Not only will claiming your GMB listing make you seem more trustworthy, but it’s also a great way to appeal to customers in the immediate area. Research shows that “near me” searches are extremely common, so if you’re looking to improve your local SEO, you should start here.
How do I create a GBP listing?
First, you’ll need to log in to the preferred Google account for your business (or create an entirely new one). Then, navigate to google.com/business, click “start now,” and enter your business name. You’ll then need to enter your address or check the box that indicates you don’t have a physical storefront. You can then fill out the areas you serve, the type of business you run, your contact information, and other fields. Once you’ve entered all the information you can, you’ll need to verify your listing via phone, mail, email, or other options. After your business has been verified, you can fill out even more information (e.g., your hours, how long you’ve been in business, specific perks, photos, and more). You can also edit this listing at any point to reflect changes or corrections.
What are the best practices for using GBP?
If your aim is to increase your small business marketing, you do need to understand the best practices for using this helpful tool. To make the most of your local SEO opportunities, you should:
- Log in frequently to ensure all of your information is correct and that no unauthorized changes have been made to your listing
- Upload high-quality photos to showcase both the interior and exterior of your business, as well as your products, your team, and your general feel
- Encourage current customers to leave reviews of your business and respond promptly and professionally to all reviews
In the end, Google Business Profile can be an extremely helpful and simple tool for those who want to start focusing on local SEO. But of course, you can’t stop there. Your marketing agency can help take your search rankings to the next level. For more information, please contact us today.
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