Did you know that email marketing is one of the most effective ways to reach your customers? Several reasons I like it as a marketing tool is that there are many, many email users, and people are comfortable with being reached this way. It is proven to be much more effective than social media, and if done correctly can drive your customers to an action in very short order. However, one of the main reasons I recommend email marketing is because it is a very measurable medium compared to other types of marketing.
I have worked with email marketing for things like direct sales in both B2B and B2C and also for lead generation. It’s also a great tool to use to keep your customers informed about important events, new information on your site, or just to stay top of mind.
When I look at an email program, I really look at things like how to grow your list, how to segment and target your customers correctly, and what cadence you should send emails out. If you’d like to learn more about email marketing for your business, give me a call or fill out the contact form below! I look forward to hearing from you.