Search engine optimization is one of the most effective marketing strategies. In fact, 14 million small businesses in the U.S. invest in SEO because they know it has major marketing value.
But there are some SEO mistakes that small businesses make when they’re just starting out in SEO marketing. These mistakes can kill your ROI and make your site traffic feel like it’s going nowhere.
Here are the top four mistakes to avoid with your own SEO marketing so you can keep your SEO strategies headed in the right direction:
- Choosing the wrong keywords. Keywords are one of the most important factors in SEO. Google crawlers analyze your website for these keywords so the people searching for them can find the content they want. If you use the wrong keywords, you won’t see profitable results.
- Low-quality content. It’s true that Google crawlers look for specific keywords on your website, but they also check to see if your content is substantial. And even if Google crawlers didn’t do this, your website visitors would. Content is what separates your business from the competition. If you’re able to help or interest your customer audience, those customers are more likely to stick with you than to shop elsewhere.
- Multiple website errors. A website visitor might be willing to forgive one Error 404 on your website. After all, errors happen. But if your website has multiple error messages then your website might as well not exist. Errors tell your visitors one of two things: either you’re out of business or you don’t care enough to maintain your website.
- No optimizing. You need to optimize your website regularly to keep it up to date, running smoothly, and loading fast. Visitors will click away from a slow website faster than you can blink. Optimizing your site also ensures that your SEO is still working. The keywords your customers are searching for change. So should your site.
Looking for a marketing agency to help with your SEO?
In 2017, up to 61% of marketers said their top inbound marketing priority was improving SEO and increasing their organic presence. But if you’re not careful, you can end up making some big SEO mistakes that can send your organic presence in the wrong direction.
By using the marketing agency services of a professional marketing company like SEMbyDesign, you can make the most of your small business marketing experience. To learn about how our marketing company can boost your local SEO and improve your content ROI, contact the marketing agency services of SEMbyDesign today.